A maioria das pessoas desconhece os bastidores de uma criação publicitária para TV, desde o storyboard, produção e veiculação do filme.

Confira abaixo os envolvidos diretamente na criação e produção do vídeo da campanha da Copa 2010 “Write the Future”, para a Nike. Na sequência, assista ao resultado do trabalho.

Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu
Director: Stuart Harkness
Director: Pablo Casacuberto
Executive Producer: Jani Guest
Executive Producer: Richard Packer
Line Producer: Arttu Sesselaar
Line Producer: Elissa Singstock
Line Producer: Olivier Klonhammer
Director of Photography: Jeroen van der Poel
Editorial Company: Work Post London
Editor: Charlie Moreton
Post Executive Producer: Jane Dilworth
VFX Company: The Mill
VFX 3D Artist: Neil Davies
VFX 3D Artist: Tom Busel
VFX 2D Artist: Neil Davies
VFX 2D Artist: Tom Busel
Telecine Artist: Seamus O’Kane
VFX Executive Producer: Stephen Venning
VFX Producer: Matt Williams
VFX Producer: Allison Cain
Sound Designer: Phaze UK
Sound Designer: Grand Central Studios
Mix Company: Grand Central Studios
Mixer: Raja Seghal

Fonte: http://www.nike.com/nikefootball/home/?locale=pt_BR

Comentários

1. Tweets that mention Escreva o futuro « avemarketing - Um blog de marketing, gestão e comunicação. -- Topsy.com

   23 de mai às 8:44 pm

   [...] This post was mentioned on Twitter by Heloisa H Cruz Gatti, avemarketing and Alexandre Silva, avemarketing. avemarketing said: Escreva o futuro http://bit.ly/ci8TjV [...]
2. mural artist

   06 de jun às 1:01 pm

   mural artist…

   [...] Escreva o futuro ” avemarketing – Um blog de marketing … for mural artist on mural artist [...]…